Mobile

News from the mobile media industry

TheMediaOnline's latest news about mobile media. Browse our latest media news articles below to get the inside scoop on the new media industry.

01 February 2010
In her blog, Shelly Palmer refers to teenagers as the social media professionals. She's probably right; but this leads to the questions of the role that we – the adults, the supposedly responsible ones – must play in this media revolution. What she has to say is a relevant here as it is in Obamaland... Read more »
21 January 2010
Mobile communication has come a long way since the days of SMSes and "Please Call Me" messages. While the rest of the country's Internet infrastructure grows steadily, mobile Internet facilities are surging ahead of almost every other technology. The five high-end phones listed below are all designed to be used for communication both for business and personal use. They're powerful, they're slick, they're expensive, and they're the envy of every geek and businessperson out there. Read more »
01 January 2010
The rise of digital – and mobile – has left many analogue media owners and their associated ecosystems floundering. Throwing a moat around fading revenue streams might keep a finger in the dike, but sooner or later the industry is going to have to come to grips with this evolution, says Anice Hassim. Read more »
04 January 2010
While one the hottest and most recent Twitter trends in this neck of the woods was Manto bashing and the subsequent Gareth Cliff flogging, it seems that neither of these notoriety hounds made it on to the Twitter top 50 list... Read more »
11 December 2009
Laurie Bauer contacted Juan du Toit, the international marketing manager for MXit, to find out more about their ‘16 Days of Activism’ campaign. Read more »
08 December 2009
While media commentary abounds that the worst of the recession seems to be over, this festive season is unlikely to be a bumper one for local shops. The accumulated slow-down in spending is clearly reflected in the GDP data for the second quarter of 2009, which reveals that the retail trade is among the main contributors to the decrease in economic activity. Read more »
25 November 2009
As 2009 draws to a close, RamsayMedia Automotive marketing manager, Dean Dicks, looks at some of the exciting opportunities new media platforms will offer in the coming year. Read more »
23 November 2009
This is not about dumping traditional media in the face of online and mobile, writes Craig Corte, it's more a matter of finding new balance in this changing media landscape. Read more »
03 November 2009
You only have until 13 November to comment on and contribute towards the The Media Owner Partnership Charter. One read through will tell you just how relevant this document is, both to media owners and media agencies. (How streamlined business would be if everyone adhered to it!) Read more »
09 November 2009
Since 2000 the number of internet users has skyrocketed from 360 million worldwide to approximately 1.6 billion; this in turn has seen a massive increase in the number of social media applications. This can work for you if you have the right strategy. Read more »
05 November 2009
Finally, ICASA have revealed that, this month, regulation will be passed to allow for them to continue the ITA (Invitation to Apply) process for digital video broadcasting frequency licenses. That means, almost a year after the process was started, Mobile TV may actually be a reality not too long from now. Whether or not service providers will have enough time to have Mobile TV up and running by 2010, as was promised, is debatable. Read more »
02 November 2009
For some consumers, mobile has become the most important screen in their lives. But for the technology to become a vibrant platform, marketers and advertisers must think of it differently than the PC Web. So says John Zehr, SVP and GM, ESPN Mobile, during the keynote at OMMA Mobile in Los Angeles, writes Laurie Sullivan Read more »
16 October 2009
Twitter worries me. It worries me like sushi: how is that I can't stand it when so many others insist it's the greatest thing since sliced bread? Read more »
23 September 2009
Friday 18 September 2009 saw more than 80 members of Media 24 heading for Clarke Estate in Elsies Rivier, Western Cape for Do it Day. Amid the rainy and cold, volunteers were glad to make a difference through various tasks. Read more »
22 September 2009
Prominent figures from the mobile industry - including representatives from Google, MXit, 20FourLabs, W3C, Saatchi & Saatchi, Opera and the Grameen Foundation - will contribute at a landmark conference to take place in Johannesburg on 13 and 14 October 2009. The two-day forum will tackle all the different aspects required to allow the full potential of the mobile internet and mobile applications to be realised on the continent. Read more »
17 September 2009
Enhanced Mobile Communications Network (EMC Network) Qkey has launched its platform in the South African market. The company is set to take the advertising and marketing world to a new level, positioning South Africa as a pioneer and innovative leader in mobile communications. Read more »
15 September 2009
MTN South Africa has implemented a filtering mechanism to improve the security of SMS for its customers, developed by security specialists WhiteCell. Read more »
10 September 2009
Last week, MOBI announced its top picks for its prestigious awards to honour those companies making history advancing mobile, marketing and advertising with innovative campaigns. Read more »
31 August 2009
Former Independent Communications Authority of South Africa (ICASA) Councillor Ms Mamodopi Mohlala returns to telecommunications as Director General of the Department of Communications (DoC). This follows the ratification of her appointment by Cabinet on 26 August 2009. Read more »
26 August 2009
The Mobile Marketing Association (MMA) and the Internet and Mobile Marketing Association of the Philippines (IMMAP) have announced a partnership to launch the MMA Philippines Local Council. Read more »
20 August 2009
ICASA's capabilities are again being called to the test. The regulator has been struggling for years to satisfy cell phone consumers and industry has openly taken advantage of it by continuing to levy higher connection rates, which has consequently placed South Africa among countries with the highest cell phone tariffs in the world. Read more »
18 August 2009
A report of a study called “Glass Ceilings: Women and Men in Media” conducted by Southern African NGO Gender Links, has shown vast disparities in gender inequality across 14 SADC countries, with the number of women lagging behind their counterparts within the region's media houses, the study's executive summary states. Read more »
03 August 2009
After realising the potential of multiplatform ad sales, 24.com, DSTV Online and MIH Internet Africa have created a centralised unit to take ownership of digital media sales, called The Spacestation. Read more »
15 June 2009
According to Trudon – formerly Telkom Directory Services – a campaign to encourage visitors to Trudon Mobile has kicked off, with its focus being the current Lions rugby tour of South Africa. Read more »
02 June 2009
According to the South African Online Publishers Association (OPA), online readership has seen growth of over 25%, from 4.8-million in 2008 to over 6-million for the same period in 2009. Read more »
08 May 2009
As South Africans keep hearing about the power of mobile media, and many await a good example of it, the Swedes have tapped into the power of putting a sales pitch into someone's pocket. Read more »
14 April 2009
The company's mobile packages appear competitive next to those of the other mobile operators. Read more »
05 March 2009
Vodacom's plans to streamline its retail radio station have been put on hold. Read more »
16 February 2009
They aim to make transactions easier and cheaper via the mobile social networking site. Read more »
01 February 2009
What do teenage girls want? Natalie Dixon finds clues in the response to seventeen’s digital strategy. Read more »
09 February 2009
Colleen Louw, station manager for 94.5 Kfm and 567 CapeTalk, worries that the weather might ruin their vodcast. Read more »
04 February 2009
The renowned Pied Piper of Hamelin, has been written, rewritten, overdramatized and theorized with reasons as to why a Pied Piper would lure children in. Two versions of this story characterise the media landscape in 2009, writes Tumisang Moatshe. Read more »
01 December 2008
Jason Morse offers advice on how to grow traffic to a mobisite. Read more »
11 September 2008
Mashilo Masemola gives his take on digital media, and its likely effect on traditional media. Read more »
04 September 2008
The world of communication is changing, and has changed, dramatically over the last decade, writes Omar Essack. Read more »
01 September 2008
Mobile might be headed for the mainstream, writes Arthur Goldstuck. Read more »
27 August 2008
The use of the internet via mobile is growing across Africa, but figures show there is very little growth in South Africa. Read more »
09 May 2008
Mobile, writes Matthew Buckland, is set to be a key content and advertising medium of the future. Read more »
17 March 2008
New media technology can change the way in which conflict situations are reported globally, as recent developments in Kenya have shown, writes Dr Herman Wasserman. Read more »
06 February 2008
It's not hard to see that cellphone service providers like Vodacom are easily – and obviously – poised to be influential media players of the future, writes Matthew Buckland. Read more »
22 January 2008
Consumers' use of mobile web paves the way for growth in mobile websites, writes Stephen Whitford. Read more »
24 June 2008
Vodacom users can now watch soapies on their cell phones. SoLikeLife, the first soapie produced specifically for cellphones, is now available free of charge to Vodacom's Vodafone live! customers. Read more »
15 April 2008
Wendy Rahamim and Tebogo Mthiyane of Werksmans Attorneys explain why recent promotions by FNB and Vodacom were declared illegal. Read more »
14 March 2008
Pinkie Fouché says a mobile newspaper aimed at lower income groups will only succeed if it is available in indigenous languages. This is the latest edition of our regular monthly article involving a fictitious brief to a media planner. For the first time, this feature looks into the possibilities of a mobile phone campaign. Read more »
04 January 2008
Vodacom is tight-lipped about when its Yebo Radio service will be available on cellphones. Read more »
 
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