FNB promotes the good news
So FNB has launched Shine 2010, an online social networking platform set to rally supporters in the run-up to the 2010 FIFA World CupTM. Shine 2010 offers a place for South Africans to congregate, learn and communicate in the months leading up to the 2010 FIFA World CupTM.
In a media release, FNB Brand Director, Derek Carstens says: "FNB is a progressive bank and we are embracing digital media in a unique way for a financial services company. FNB is a true National Supporter of the 2010 FIFA World Cup and is supportive of efforts to ensure that the tournament is inclusive for all South Africans. In keeping with technology trends, we have created a platform to give the growing online community the opportunity to share in the 2010 experience, using the power of the Internet to spread the good news about what will be Africa's greatest event yet."
Shine 2010 will use the power of online media to offer interactive and engaging content, giving the community the good news by blog, podcast interviews, a Facebook group, a YouTube channel and the FNB Roving Reporters' interviews.
In a South African corporate first, FNB Roving Reporters will serve as citizen reporters, hitting the streets to source video interviews with key influencers, while also polling public perception leading up to 2010.
Carstens says Shine 2010 will serve as "an important port of call for 2010 good news, offering reports on the critical infrastructure projects, while also serving as an outlet for the positive stories that aren't currently being told. We want to emphasise that we are all stakeholders in South Africa's finest moment."
This news comes as FNB chief economist Cees Bruggemans is reported to have predicted that the South African economy would be in full recession by October 2008.
Other economists disagreed, saying growth would slow considerably but would not turn negative for the two successive quarters required for a recession to be called.
Speaking at a Ford Motor Company of Southern Africa function, Bruggemans said: "This kind of experience [slowing economic sectors] is spreading wider and wider and changing the speed at which things change. It is very difficult to see where the end is."
In the meantime, Shine 2010 (http://www.shine2010.co.za/) will continue to look for the good news!
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